Club Mickey Mouse

The reimagined branding for the new Club Mickey Mouse. Bringing the nostalgia of yesterday into the digital age, the entire series exists across social media (where kids have the greatest access). More transparent than the previous version, it shows the Mouseketeers process, trial and error, and growth.

We created a contemporary look and feel, tagline, traditional media, events, and social media pieces.

Since premiering in September, Club Mickey Mouse has rolled out more than 1,200 pieces of original content, including six original music videos, micro-content, shareables, and Instagram stories. Across Facebook and Instagram, the Club Mickey Mouse campaign generated more than 278 million digital impressions, 42.3 million video views, and 81,800 new social media followers and picked up a Shorty Award.