Persol 714s

Framed like an Icon

Client
Persol

Project

Steve McQueen

Scope

Product relaunch

Retail

Print

Experiential

Film Premeiere

The King of Cool

Steve McQueen walked on the set of The Thomas Crown Affair with a pair of Persols looking cool as hell. More than 40 years later, Persol celebrated the actor by re-launching his favorite model in a special edition of 10,000 handmade pieces.

FILM PREMIERE

We converted select retail locations, like Sunglass Hut, into movie theaters to screen his films. 

Screen Shot 2017-12-13 at 11.38.28 AM.jpeg
Screen Shot 2017-12-13 at 11.38.17 AM.jpeg
Screen Shot 2017-12-13 at 11.37.46 AM.jpeg
Screen Shot 2017-12-13 at 11.37.15 AM.jpeg
Screen Shot 2017-12-13 at 11.37.58 AM.jpeg
Bo_Deng_Persol_The_Cincinnati_Kid_Poster_8496.jpg
Bo_Deng_Persol_The_Thomas_Crown_Affair_Poster_1436.jpg
Bo_Deng_Persol_Le_Mans_Poster_2783.jpg