Infiniti
For Those With Drive
The Q70L was born from entrepreneurial thinking, and it inspires this in others. To celebrate that spirit, we’ve collaborated with some like-minded innovators to create something you’ve never seen before. We’ve documented their work in a series of short films called “For Those With Drive”.
Client
Infiniti
Project
Q70L Global Campaign
TVC
Films
Driven By Emotion
The first film features the London-based fashion-tech company Studio XO, most known for their work with Lady Gaga and for creating the world’s first flying dress. For Infiniti, Studio XO created a Q70L-inspired jacket that could measure the driver’s physiological and emotional data and broadcast the driver’s emotions outwardly, in real time.
Giroptic
A Bird's Eve View
At Infiniti, we build the world's first technologies that change how you drive. The Q70L's Around View® Monitor [*1 and Backup Collision Intervention[*] systems give you a combined view of your surroundings from above. Technology firm Giroptic has built a revolutionary hi-def camera that shoots in 360°. Take a look at this technology in motion.