Assassin’s Creed
The King of Cool: Steve McQueen
The reissue of McQueen’s iconic Persol frames was launched as a cultural moment: a film premiere, a party, and a retail experience built around rare images from his personal archive.
Sol Republic
TVC, events, branding
Walmart Cookshop
We turned cooking shows into something you could shop. Even the ads.
The Delivery
A $5M tough-guy Hollywood film aesthetic applied to a warranty.
A short film. Shoppable videos. And an interactive, explorable world.
Persol: Artists
While luxury brands talk about craftsmanship,
Persol put it on display—collaborating with artists and premiering at Art Basel.
A 900-year-old Buddhist order breaks tradition. Part monastery. Part Kill Bill. 100% badass.
Yahoo!Movieland
Nobody wants another movie ad.
So we built Yahoo! a game.
Then built it full size at Comic Con.
Hosted by Theo Von.
Pop Culture is made here.
Pop culture doesn’t just happen—it’s made on Twitter.
The campaign used real tweets and memes as the ads.
The Grammys
Archive
DIRECTING
Nebbula
Sci-Fi / Experimental Short
A near-future meditation program sends a woman through surreal inner worlds she was never meant to access.
THE INTERVIEW
Neo-Noir Short
A detective investigating a missing person begins to unravel his own past.
