Angi Tianzhu is a multidisciplinary writer, director and creative director.
Repeated themes in her work include: struts, casual celebrities, tough guys doing one last job, assassins,monsters and mayhem, transformations, femme fatales and bad boys, swimming pools, weird animations (men riding eagles, MLB, missiles, spidersetc.) and dancing, singing, and more dancing. Sexy brand books, localized shoppable lookbooks, and interactive celebrity cooking shows. She has tapped into cultural events like Art Basel in which she worked with artists, tapped into icons, and created an original game that later was turned into a full-scale, real-life version at Comic Con. Her work spans across commercials, content, and campaigns for iconic brands, even directing TV spots 9 ½ months pregnant.
She also fancies smelling Blake Shelton’s hair, coaching Michael Phelps to dance, handing a 12-year-old lines to tease Kal Penn about his Rotten Tomatoes score (sorry, Kal!), painting herself as the Asian Venus (sorry, mom!), working with Lady Gaga’s fashion Haus, finding doppelgängers for celebs, and getting The Hoff to once again run in slow-motion.
Work history includes leading the voice and vision of brands (e.g. Google, Meta, Disney, Netflix, Gatorade, Old Spice, Ubisoft, Microsoft, Twitter, The Grammys) agency and client side developing products, campaigns, 360 storytelling, international launches, and eating her bodyweight in charcuterie.
Assassin’s Creed
The King of Cool: Steve McQueen
The reissue of McQueen’s iconic Persol frames was launched as a cultural moment: a film premiere, a party, and a retail experience built around rare images from his personal archive.
Sol Republic
TVC, events, branding
Walmart Cookshop
We turned cooking shows into something you could shop. Even the ads.
The Delivery
A $5M tough-guy Hollywood film aesthetic applied to a warranty.
A short film. Shoppable videos. And an interactive, explorable world.
Persol: Artists
While luxury brands talk about craftsmanship,
Persol put it on display—collaborating with artists and premiering at Art Basel.
A 900-year-old Buddhist order breaks tradition. Part monastery. Part Kill Bill. 100% badass.
Yahoo!Movieland
Nobody wants another movie ad.
So we built Yahoo! a game.
Then built it full size at Comic Con.
Hosted by Theo Von.
Pop Culture is made here.
Pop culture doesn’t just happen—it’s made on Twitter.
The campaign used real tweets and memes as the ads.
The Grammys
Nebbula
Experimental Short
A near-future meditation program sends a woman through surreal inner worlds she was never meant to access.
THE INTERVIEW
Neo-Noir Short
A detective investigating a missing person begins to unravel his own past.