Microsoft Surface
Tasked to launch the Surface Pro for Microsoft, we redesigned the website, explained this newfangled tablet/computer hybrid, and announced the launch in a playful way.
We also created animated featurettes that could be used as digital ads to drive traffic to the site via social and mobile channels.
The Surface RT and Surface Pro both came with all-new features that separated them from the competition, and a fundamental goal of the site was to help customers compare which version was right for them in clever, playful ways.
Art Director: Matt Courtney
Client
Microsoft
Project
Microsoft Surface
Scope
Product launch
360 campaign
MICROSOFT SURFACE — MOBILE (RESPONSIVE)
We rapid-prototyped the site with R/GA's talented developers, utilizing HTML5 and video elements for both desktop and mobile. The responsive design guaranteed that users would always deliver the optimized version of the experience for their device without losing any content or functionality—including video components.
MICROSOFT SURFACE — MOBILE (RESPONSIVE)
We rapid-prototyped the site with R/GA's talented developers, utilizing HTML5 and video elements for both desktop and mobile. The responsive design guaranteed that users would always deliver the optimized version of the experience for their device without losing any content or functionality—including video components.
MICROSOFT SURFACE — MOBILE (RESPONSIVE)
We rapid-prototyped the site with R/GA's talented developers utilizing HTML5 and video elements for both desktop and mobile. The responsive design guaranteed that users would always be delivered the optimized version of the experience for their device without losing any content or functionality—including video components
FRONT ROW SEAT
And by "front seat" tickets, we surprise them with an even closer seat with Craig---a front seat ride with Craig in his new Titan to attend his impromptu music video revealing his latest song.
The music video has over 5 million views.