NBC
A partnership with NBC + Nissan.
Client
NBC
Project
The Voice
Scope
Film
Interactive
Social
Blake Shelton, Life Coach
The Voice Judge Blake Shelton, known for being excessively optimistic in his feedback to contestants. We made an online piece imagining a day in Blake’s life, coaching everyone he meets, even people who prefer if he didn't.
The Voice
For Nissan's partnership with NBC's TV show The Voice, we worked with season 7 winner Craig Wayne Boyd.
We asked the world to go country and "Wayne Your Name" and get their triple-barrel countrified name to be entered in a contest to win front-seat tickets to a Craig Wayne Boyd concert.
Client
Nissan
Project
Titan
Client
NBC
Project
The Voice
Scope
Film
Interactive
Contest
Social
Wayne Your Name
You think Craig Wayne Boyd, The Voice Season 7 winner, would be where he is today if his name was Craig Boyd? NO! Because his key to success is having three names! And just like him, you can now Wayne Your Name for a chance to possibly win front row tickets to one of his concerts!
FRONT ROW SEAT
And by "front seat" tickets, we surprise them with an even closer seat with Craig---a front seat ride with Craig in his new Titan to attend his impromptu music video revealing his latest song.
The music video has over 5 million views.