The Delivery

Travel back in time to the heyday of action classics as Nissan launches a new marketing campaign for its rugged line of commercial vehicles featuring film and TV stars Mickey Rourke, Carl Weathers, Raymond Cruz and Teresa Ruiz.

The comprehensive "Tough Guys" digital and print effort breaks November 12 across various social media and digital platforms including YouTube and Facebook, with digital partners including Entrepreneur, Inc., and Forbes.

Carrying the theme "Payback Delivered," the campaign's centerpiece is a six-minute online action parody titled, "The Delivery." The short piece spoofs the 80s action movie subgenre while showcasing the many features of the award-winning Nissan Commercial Vehicle (NCV) lineup.

• The "Tough Guys" campaign brings awareness to Nissan's 5-year/100,000 mile commercial van warranty

• The toughness, action, and nostalgic cast made “The Delivery” a natural fit for our target – small-business owners and tradespeople in their 30s and 40s. Along with the film is an immersive digital experience that is visually stunning and features engaging and highly sharable content.

• The site experience achieved the ultimate business goal, driving a 397% increase in lead conversions to actual dealer contact requests.

With an average of 5+ minutes spent on the website and 7.1 million video views