Persol
“Creating works of art designed to be worn.”
FRAMED BY ARTISTS
Persol is an eyewear brand defined by artists. They are hand-made by skilled craftsmen and appreciated by people with an acute sense for detail.
We wanted to combine the story of seeing and the story of making. We chose artists who craft their art with color detail and document the creative process at their precise moment of inspiration. The moment of "Seeing Light".
Client
Persol
Project
Art of Persol
Scope
Retail
Event
Experiential
Artist Series
The 17 works of contemporary art from A Work of Persol collection will be on display, with the artists attending, at Art Basel held from 16th-20th June in Basel, Switzerland.”
Art in Process
A Work of Persol
True beauty lies in the design and process that leads matter to become a work of art. Before the final gesture that makes it a “work,” its beauty is contained in the invisible layers of thought and enthusiasm beneath the surface of the finished object – from a choice of materials to precision of execution. This invariable element applies as much to a work of art as to a unique and exclusive piece of clothing resulting from a deliberate fusion of craftsmanship and contemporariness.
This book is dedicated to the project A work of Persol. This involved 17 internationally famous young artists, showing them as they created their 17 works of art, especially for Persol. In the presence of the artists, the results were exhibited at ArtBasel.
The 18th and final artist is Persol, creator of works of art and manual skill through its eyewear. From conception to the finished work, the book records each moment of the creative process through interviews and photos imaginatively brought together by the drawings of Harriet Russell, which illustrate the link between the Persol philosophy and artistic creation.
The wealth of text and pictures becomes a visual story of the entire project, highlighting the close association between the “work” of art and the production process – invested with equal care into the making of every pair of Persol glasses.
The A work of Persol project has an introduction by art historian Achille Bonito Oliva. It also includes an insert with a catalog of the artists and their works.
A work of Persol's artists are Wilfrid Almendra, Francesco Cuomo, Modou Dieng, Tjorg Douglas Beer, Francesca Gabbiani, Anne Hardy, Claire Healy, Sean Cordeiro, Mustafa Hulusi, Elliott Hundley, Jonathan Jones, Guillaume Leblon, Amanda Ross-Ho, Seher Shah, Fefe Talavera, Thukral & Tagra, Marcella Vanzo, Danwen Xing.
Art Basel
Not only were the artists represented, but Persol also represented its own Persol experience at multiple locations during the Art Basel, both in Miami and Swizerland.
