Corona

Corona: Beach Getaway Games

As a summer promotion, Corona has launched Beach Getaway Games, an online game played on Facebook, which features the 'griffin' from its logo on a quest to find a Corona bottle. Whoever finds the bottle wins a five day trip to a beach resort in Cancun, Mexico.

Players can navigate through three games with three levels: Fly into the Fortress, Capture the Corona Beach Bottle and Swim to Safety. The promotion is supported by online, mobile and out of home elements. 

The promotion sold an additional 927,000 incremental cases and the return on investment was a whopping 111%.