Apple Business Essentials: Concept, Direction & Execution

Role: Writer / Director / Creative Director

I led the creative development, direction, and execution of a project for Apple Business Essentials, overseeing the concept, animation, and storyboards to craft a cohesive and engaging visual narrative.

The project kicked off with a high-impact introduction aimed at business owners, delivering a clear and compelling B2B message that highlighted the value of Apple Business Essentials. This set the stage for a series of tutorial videos, designed to intuitively walk users through key product features while staying true to Apple’s brand.

As director, I ensured a seamless experience by maintaining a consistent look and feel across the introduction and tutorials, reinforcing clarity, ease of use, and brand trust. My role involved balancing Apple’s signature aesthetic with a practical, business-focused approach while shaping a narrative that resonated with busy professionals seeking simple, effective solutions.

Intro to Apple Business Essentials

Apple Business Essentials Series

Tutorials for business owners. From big tech to small startups.

  • Intro to Business Essentials

  • Walking through the advantages of ABE

  • ABE: Managing Users & User Groups Tutorial

    A series of 10 videos created for ABE. Each tutorial opened and closed with animations that conceptually introduced the featured topic. I collaborated with engineers to ensure the copy accurately conveyed technical details while giving it a more conversational tone.

  • Form & Function

    Intuitive Design : Keep all parts of your business in flow.

  • Animations created a seamless visual flow between videos, complementing the consistent voiceover and user interface as a cohesive guide.