Discover LA Lookbook

In partnership with American Express, Discover L.A. presents the most stylish guide to L.A. with videos of shoppable lookbooks for three neighborhoods: Downtown L.A., Hollywood, and Venice Beach.

The content is a partner-specific initiative showcasing each neighborhood, small businesses, and restaurants. Paired with different creative personalities, (musicians, designers) each film highlighted distinct neighborhood vibes.

The lookbook concept lives on a single Instagram post through a multi-swipe experience with the “pages” of the lookbook telling a cohesive “day-in-the-life” story. The video assets were created to live together in a particular order.